FAQs on Advertising, Marketing and Sale of Financial Products and Services, agency and referral activities: Commercial Banks

– Team Finserv | finserv@vinodkothari.com

In order to regulate mis-selling concerns for both products/ services of regulated entities and third-parties by a regulated entity, amendments have been issued  ‘Advertising, Marketing and Sale of Financial Products and Services by Regulated Entities’, via two sets of amendment directions for Commercial Banks: 

• Reserve Bank of India (Commercial Banks – Responsible Business Conduct) Second Amendment Directions, 2026 (‘RBC Amendment Directions’) 
• Reserve Bank of India (Commercial Banks – Undertaking of Financial Services) Third Amendment Directions, 2026 (‘UFS Amendment Directions’)

(Refer to our detailed write up on the Amendment Directions here, our youtube video here. Refer to our FAQs on Advertising, Marketing and Sale of Financial Products and Services, and agency activities: NBFCs here. Further we are also hosting a half day workshop on June 26, 2025 (Physical-Bengaluru) where we will be discussing the Amendment Directions in details. The Brochure for the workshop can be accessed through here)