The cult of easy borrowing: New age NBFCs ride high on tempting loan offers

-Rahul Maharshi and Kanakprabha Jethani (finserv@vinodkothari.com)   “यावज्जीवेत्सुखं जीवेत् ऋणं कृत्वा घृतं पिबेत् | भस्मीभूतस्य देहस्य पुनरागमनं कुतः ||” The ancient couplet from the Charvak Darshan, in Indian mythology is popularly known as the philosophy of life. There are various interpretations of the above, in general, the meaning of the above couplet gives us a … Continue reading The cult of easy borrowing: New age NBFCs ride high on tempting loan offers